Facebook Live Videos for Authors
Videos are big all over the internet in part is because they encourage lots of engagement. Facebook Author pages that make use of video are ranked higher in the Facebook Newsfeed algorithm. This means that these pages will be seen as valuable and shown to more people organically.
Facebook has more than one billion monthly users so with the right marketing a book can be seen by a large audience. The use of Facebook Live Videos can build engagement, reach the intended audience, and promote products and events. Facebook Live Videos represent relevant searches and are seen as more authentic to people.
A huge benefit to Facebook Live Videos is that they don’t cost anything to create. Facebook Live Videos are created using a smartphone or a camera on their computer by activating the video option. Other videos may require the need for editing, sets, production and can be expensive and time-consuming to create.
What is a Facebook Live Video?
Facebook Live are videos that allow users to stream live video via their smartphones. Any Facebook users with a profile or page can use Facebook Live Videos. These videos are done in the moment without fancy sets and they don’t use scripts. Facebook Live videos have a grassroots appeal. Authors can use them to talk about topics related to their books, advertise an event, or provide a way to connect with fans.
Use Facebook Live Videos to communicate with your community
Facebook Live videos are a great way to develop engagements with potential customers. People who tune in to your videos feel like they are talking directly to you. Keep reading on how to make the most of Facebook Live videos.
#1 Advertise When You Will do a Facebook Live the Videos
Try to give people at least a 24-hour notice of when you are planning to do a Facebook Live Video to be sure you will get viewers. Some authors have found success in having a set schedule to do Facebook Live Videos.
#2 Do Shoutouts
People love to hear their names so make sure you verbally acknowledge people who come to your live videos. Ask them a question and thank them for their response by mentioning their names.
#3 Make Sure Your Facebook Videos are at Last 10 minutes
The longer the videos the more engagement. The shortest a Facebook Live videos can be is 10 and the longest is 4 hours. Test out various videos times to find out the best length video for your audience.
#4 Be Creative with Facebook Live Videos
There are many ways to create these types of videos. This includes interviewing a guest, providing behind the scene views, doing a big reveal, or playing a game or challenge. Make the videos fun and make sure to acknowledge people who take the time to stop by.
#5 Follow Facebook Guidelines
When creating these videos do not use copyrighted music or other materials as this goes against Facebook guidelines. This also includes filming things on stage or movie screens.
Candace Waller is a Christian fiction author. Her novel, What Goes Around Comes Around can be purchased on Amazon.