Facebook and Instagram Live Videos have proven to be economical ways that authors can engage with their followers. Katrina A. McCain, a poet published, Because She Decided To Love, in November of 2019 and sold the print copy of her book directly from her website, poetkatrinamccain.com using Facebook and Instagram Live as marketing tools. She…
Gone are the days when in-store appearances are viable ways to cultivate sales. The Covid-19 pandemic has forced many authors to focus on online bookselling. Most of my book sales took place at bookstores or at library events. What could I do to reach readers online? I along with many other authors have had to…
With my first book, What Goes Around Comes Around, I was able to schedule events at my local libraries and bookstores. During this Covid-19 pandemic, I had to do something to utilize social media. I saw many news reports of people have drive-by birthday parties and graduation ceremonies so why not have a book launch.…
Videos are big all over the internet in part is because they encourage lots of engagement. Facebook Author pages that make use of video are ranked higher in the Facebook Newsfeed algorithm. This means that these pages will be seen as valuable and shown to more people organically. Facebook has more than one billion monthly…